Competitive Research for Palm Beach County Contractors
Know Exactly Who You're Bidding Against, Before You Bid.
I dig up what's publicly out there about the competitor you keep losing to: their pricing signals, their licensing, what their own reviews reveal. Then I hand it back as a plain-English report. Every fact sourced, confidence-rated, and checked by a person before it reaches you.
If your report doesn't show you at least three verified things you didn't know, every dollar comes back.
You lose specific bids to specific competitors: the same one or two names, over and over. Guessing why is expensive: you either cut your price and hope, or you keep doing what you're doing and hope harder. Most of the answer is sitting in public view (license records, permit filings, review sites, ad activity) if someone actually checks it properly.
What a Snapshot Covers
A Competitive Snapshot is a report built on one named competitor. Here's what's in it.
How they present themselves
What their own website and listings say: the offer, the promises, and what's conspicuously left unsaid.
How they appear to price
Financing offers, lead-buying signals, job-ad wages: the pricing posture they broadcast, not a guess at their quote.
License & insurance status
Checked directly against the state contractor license registry: active, expired, or a mismatch between what's claimed and what's on file.
What their reviews reveal
Patterns across more than one review platform: where the praise clusters, and where the complaints repeat. That repetition is usually the weak spot.
The gaps you can win on
Where their record (permits, reviews, licensing, follow-through) doesn't match the size or story they're selling. That gap is what you compete on.
What a Finding Actually Looks Like
Every line in a report looks like this: a plain-English fact, a source, and how sure I am.
Permit records show 142 permits in 2023, 89 in 2024, and 51 in 2025: a steep multi-year decline consistent with a storm-surge business working off its backlog.(county permit index)
HIGHAdvertises in-house financing through a third-party partner: a new roof "as low as $139 a month" rather than a project total.(direct read, subject's own site)
MEDNo confirmed current ad spend on the major social ad archives. Treat this as "not confirmed," not "not running."
COULDN'T FIND
Don't Take My Word for It. Read One.
Below is a full sample Competitive Snapshot, built on a composite Palm Beach County roofing company. The subject is fictional (a blend of real fieldwork on several actual businesses, with every identifying detail changed), but the research methods, the findings format, and the confidence ratings are exactly what a paid engagement looks like. It ends with a full "Trust, But Verify" source index, so you can see exactly where every fact would come from.
Read the Sample Report (PDF)How I Work
Collect
I pull what's publicly published about a business: its own website, state contractor license record, county and city permit history, review footprint across more than one platform, its Better Business Bureau file, any reachable advertising or job-posting activity, and archived versions of its old website when available.
Analyze
I look for patterns across sources, not single data points. A claim on a website only becomes a finding once it's weighed against something independent: a permit record, a license registry, a cluster of reviews.
Verify
Every fact carries a source and a confidence rating, and I hand-check every finding myself before it goes out. If I can't verify something, the report says COULDN'T FIND: a marked blank beats a confident wrong answer.
A trained person checks every finding: one practice, one set of eyes, every time.
Where the Facts Come From
Public, published sources: the same ones you could check yourself. Every report ends with a source index listing exactly where each fact came from.
State license registry
Active, expired, or a mismatch between what's claimed and what's on file.
County permit index
Volume, job types, and neighborhoods: the closest public read on how busy they are.
Review platforms
Patterns across more than one platform, not a single star rating.
Advertising archives
What they're paying to say publicly, and where.
Business registry filings
How long they've really existed, and who's behind the name.
Archived web history
What their site said last year versus today.
The Bid-Loss Debrief: Free.
Name one competitor you keep losing to. Within 72 hours you get a one-page brief back: 3-5 verified findings on them, covering how they position themselves, what their reviews reveal, and one pricing signal, sourced and confidence-rated to the same standard as paid work.
I take five of these a month. They're done by hand, so the cap is real.
What you send here is used only to build your Debrief. It's never sold, and it doesn't sign you up for anything else. No spam.
Founding Client Pricing
The first three clients get a full Competitive Snapshot for a flat $500 ($250 to start, $250 on delivery) in exchange for an honest testimonial once you've seen the work. After those three, Snapshots start at $900.
Founding pricing ends when three slots fill.
The same guarantee applies at founding pricing as at full price: if your report doesn't show you at least three verified things you didn't already know, every dollar comes back.
Questions
Is this private investigation?
No. Everything in a report comes from public, published sources: the same pages anyone could read themselves, including a business's own website, a state license registry, a permit index, and review sites. I'm not doing anything a person couldn't do by reading normally; I'm just checking it properly, cross-referencing it, and verifying it before it reaches you.
Where does the information come from?
Public records, state license registries, county and city permit indexes, review platforms, advertising archives, and business registry filings: all published sources. Every report ends with a source index listing exactly where each fact came from, so you can verify it yourself.
What if you can't verify something?
The report says COULDN'T FIND. A marked blank beats a confident wrong answer: I'd rather tell you what I don't know than guess and have you act on it.
Who is this for?
Small contractors and trades in Palm Beach County who keep losing bids to one particular rival and want to know why, in specifics, instead of guessing.